Keith Murton wanted a summer job. But the 21-year-old security guard was tired of working indoors. Starting a business was his only answer.
It wasn’t long before he borrowed money from his parents, acquired a lawn mower and started advertising the trio’s grass-cutting service. One friend named their business after the popular 80s band, the Cutting Crew.
After designing and printing 5000 advertising flyers, the young Krew found starting a business wasn’t easy. Knocking door-to-door was time consuming and required the investment of many unpaid hours.
The original group disbanded after several weeks when one friend quit, preferring to hold onto his other job, while the second took some of the customers and formed a separate business, following a disagreement.
It didn’t stop Murton. He kept the name and continued running business from his parents’ basement, encouraged by their first success with a customer.
“It was pretty exciting, like, oh, something worked,” he said. “Before you sign up your first customer, you think you’re never going to get one.”
During his first year, Murton worked on 17 lawns. He remembers his parents were very supportive and understanding, especially when Murton got the family car dirty, which he used to transport the lawn mower.